Marketing can feel like guesswork, but it doesn’t have to be. In Five Things I Learnt in Marketing That Can Help You , The Marketing Bloke shares real-world lessons picked up from working with businesses of all shapes and sizes – from start-ups to established enterprises. Packed with examples, relatable stories, and simple takeaways, this guide is written for anyone who wants to make their marketing efforts work harder. If you’ve ever felt like you’re throwing money into the

Transitioning from head of marketing at a company to freelancing was exciting — and yes, a little nerve-wracking. Leaving a salaried role brings responsibility: your own name, your reputation, your livelihood. That “healthy anxiety” keeps you sharp, reminding you that every decision matters. But here’s the thing: even when you’ve run big marketing operations, even when you’ve been around the block, you still get things wrong. And that’s okay — as long as you listen, learn, an

Want to stop second-guessing your social media strategy? With over 77% of UK adults  using social media daily and platforms like Instagram and LinkedIn reaching millions of active users every month , it’s never been more important to get your content right. But with ever-changing trends, algorithms, and expectations, it’s easy to fall into bad habits – or miss the mark entirely. My free Cheat Sheet, “The Do’s and Don’ts of Social Media in 2025” , gives you a practical, jargon

Marketing agencies thrive on creativity and client delivery—but workloads often rise and fall unpredictably. This download explains how agencies can strengthen capacity, sharpen strategy, and deliver more for clients by tapping into flexible, outsourced expertise. How agencies can access senior-level marketing experience without adding headcount Why outsourced support helps manage peaks and troughs in workload The benefits of faster results with no learning curve How an indep

We live in a post-truth society. Trust in institutions, media, and even brands is at an all-time low. According to Edelman’s 2024 Trust Barometer, fewer than half of people globally say they trust businesses to “do the right thing”.  That means slick campaigns and clever taglines are no longer enough. If your marketing doesn’t feel real , audiences switch off — or worse, call you out. When Brands Get It Wrong We’ve all seen examples of brands trying too hard, and missing the