It sounds reasonable. Sensible, even. Marketing feels like one of the few things you can switch off without breaking the business overnight. learn why this might not be the most savvy business decision

The age of search and SEO is changing along with technology and you need to ensure that your website is AI friendly as this is now critical to appearing in search results. Download my helpful infographic

The way we humans search is changing fast. For years, all businesses wanted to focus on was being at the top of Google search results – even though most of these were paid ads. However, as Bob Dylan sang, “The times they are a-Changin'”, and now people are looking for answers and getting these through directly integrated AI tools, voice assistance and search summaries, without even needing to look or click through the ranking order or search results. This poses a challenge:

Marketing can feel like guesswork, but it doesn’t have to be. In Five Things I Learnt in Marketing That Can Help You , The Marketing Bloke shares real-world lessons picked up from working with businesses of all shapes and sizes – from start-ups to established enterprises. Packed with examples, relatable stories, and simple takeaways, this guide is written for anyone who wants to make their marketing efforts work harder. If you’ve ever felt like you’re throwing money into the

Transitioning from head of marketing at a company to freelancing was exciting — and yes, a little nerve-wracking. Leaving a salaried role brings responsibility: your own name, your reputation, your livelihood. That “healthy anxiety” keeps you sharp, reminding you that every decision matters. But here’s the thing: even when you’ve run big marketing operations, even when you’ve been around the block, you still get things wrong. And that’s okay — as long as you listen, learn, an

Want to stop second-guessing your social media strategy? With over 77% of UK adults using social media daily and platforms like Instagram and LinkedIn reaching millions of active users every month , it’s never been more important to get your content right. But with ever-changing trends, algorithms, and expectations, it’s easy to fall into bad habits – or miss the mark entirely. My free Cheat Sheet, “The Do’s and Don’ts of Social Media in 2025” , gives you a practical, jargon