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Strategic Marketing.
Real Results.
No Jargon.  
 

Marketing Strategy Consultant Helping Businesses Build Smarter Marketing

A successful marketing strategy brings everything together. It gives your business direction, helps you prioritise your investment and ensures every marketing activity supports your commercial objectives.

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I'm Simon Dobson, The Marketing Bloke, and for more than 20 years I've helped businesses develop practical marketing strategies that generate leads, strengthen brands and support sustainable growth.Whether you need a clear strategy, a stronger online presence or ongoing marketing expertise, I provide practical, hands-on support tailored to your goals. If you're still deciding what level of support your business needs, you may also find my Marketing Strategy Consultant or Fractional Marketing Director services helpful.

Without a clear strategy, marketing quickly becomes a collection of disconnected activities. One month you're investing in social media, the next you're redesigning your website, and somewhere in between you're wondering why enquiries haven't improved.

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​Is This Right for Your Business?

A marketing strategy can make a significant difference if:

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  • Your marketing feels reactive rather than planned.

  • You're not generating enough quality enquiries.

  • Your brand lacks a clear identity.

  • You're launching a new service or product.

  • Growth has slowed.

  • You're entering a new market.

  • Marketing spend isn't delivering results.

  • Your team lacks a clear direction.

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If any of these challenges sound familiar, I'd be delighted to help.

Marketing is full of opportunities, but not every opportunity is right for your business.

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A marketing strategy consultant helps you understand where your business is today, where you want to be tomorrow and the most effective way of getting there.

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Rather than chasing every new trend or marketing channel, I help businesses focus on what will have the greatest impact, creating a strategy that's tailored to your objectives, your customers and your budget.

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Working together, we'll build a roadmap that provides clarity, confidence and a clear plan for growth.

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Benefits include:

  • A clear marketing roadmap

  • Better return on marketing investment

  • Stronger positioning

  • Clearer messaging

  • Better understanding of your target audience

  • Improved lead generation

  • Marketing aligned to your business goals

  • Measurable objectives and KPIs

Why Work With a Marketing Strategy Consultant?

What Your Marketing Strategy Could Include

very strategy is tailored to your business, but it may include:

Marketing Audit

eviewing your current marketing activity to identify strengths, weaknesses and opportunities.

Customer Insight

Defining your ideal customers, buying behaviours and decision-making process.

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Messaging Framework

Developing consistent messaging that communicates your value clearly across every channel.

Campaign Planning

Designing campaigns that support awareness, engagement and lead generation.

Market & Competitor Analysis

Understanding your competitors, your market and where your business can stand apart.

Brand Positioning

Clarifying what makes your business different and why customers should choose you.

Marketing Roadmap

Creating a practical action plan with clear priorities and achievable milestones.

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KPIs & Measurement

Defining meaningful performance indicators so you can measure success and continually improve.

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Businesses I Support

Every business is unique, but the challenges are often remarkably similar.

I work with organisations across sectors including:

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  • Technology

  • Managed IT Services

  • Cyber Security

  • SaaS

  • Professional Services

  • Manufacturing

  • Recruitment

  • Hospitality

  • Construction

  • Retail

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Whether you're an ambitious start-up or an established organisation, a clear marketing strategy provides the foundation for sustainable growth.

Why Choose The Marketing Bloke?

A good marketing strategy should never end up sitting in a drawer gathering dust.

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My approach is practical, collaborative and commercially focused. Rather than producing lengthy reports filled with jargon, I create strategies that businesses can confidently implement.

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With more than 20 years' marketing experience across B2B, technology and service industries, I understand how to balance strategic thinking with practical delivery.

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Clients value working with me because I take the time to understand their business, challenge assumptions where necessary and create marketing plans that support real commercial objectives.

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You'll benefit from:

  • Over 20 years of marketing experience

  • Practical, jargon-free advice

  • Strategic and hands-on expertise

  • B2B and technology marketing knowledge

  • Flexible consultancy tailored to your business

  • A collaborative approach that works alongside your existing team

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Recent Marketing Projects 

Over the years I've delivered projects including:

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  • Marketing strategy development

  • Website redesigns

  • Brand positioning

  • Content marketing

  • Technical copywriting

  • Lead generation campaigns

  • White papers

  • Product launches

  • Social media strategies

  • Sales enablement collateral

  • Event marketing

  • AI marketing initiatives

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Across sectors ranging from technology and cybersecurity to hospitality and professional services.

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Frequently Asked Questions 

What does a Marketing Strategy Consultant do?

A marketing strategy consultant helps businesses develop clear, practical marketing plans that support commercial growth, improve lead generation and strengthen brand positioning.

Do I need a marketing strategy?

​If your marketing feels inconsistent, lacks direction or isn't delivering results, a clear strategy can help you focus your investment and improve performance.

Can you work with our existing marketing team?

In many cases, yes. Freelance consultants typically have lower overheads and provide direct access to senior expertise, making them a cost-effective alternative for many businesses.

Can you work alongside our existing team?

es. I regularly collaborate with business owners, marketing teams and external agencies to develop strategies that everyone can work towards.

How long does a marketing strategy project take?

Every project is different, but most strategies are developed over several workshops and planning sessions before moving into implementation.

Do you also help deliver the strategy?

Absolutely. Unlike many consultants, I don't just produce a strategy document. I can also support implementation, campaign planning, content creation and ongoing marketing activity.

Which businesses do you work with?

I work with businesses of all sizes, particularly B2B organisations, technology companies, professional services firms and ambitious SMEs looking to grow.

Can you help us implement the strategy?

Absolutely. While many clients initially engage me as a Marketing Strategy Consultant, I can also provide ongoing support as your Freelance Marketing Consultant, Outsourced Marketing Manager or Fractional Marketing Director, depending on the level of involvement your business requires.

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