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Fractional Marketing Director for Ambitious Growing Businesses.
A Fractional Marketing Director gives you access to senior-level marketing expertise on a flexible basis, providing strategic leadership, commercial insight and hands-on guidance without the commitment of a permanent appointment.
I'm Simon Dobson, The Marketing Bloke, and for more than 20 years I've helped businesses build marketing strategies that support growth, improve lead generation and create stronger brands. Whether you need one day a week, a few days each month or support during a period of change, I become an extension of your leadership team, helping marketing deliver measurable business results.
Businesses often reach a point where marketing needs more direction, stronger leadership and a clearer strategy, but employing a full-time Marketing Director simply isn't the right investment.
Is This Right for Your Business?
A Fractional Marketing Director is ideal if:
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Your business is growing quickly.
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Marketing lacks clear direction.
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Your team needs experienced leadership.
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Sales and marketing aren't aligned.
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You need senior expertise for a product launch.
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You're investing in marketing but aren't seeing results.
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You want strategic support without having to recruit another director.
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If that sounds familiar, I'd love to help.
Many businesses outgrow their existing marketing but aren't yet ready for a full-time Marketing Director.
You may have talented people in place, but they need strategic leadership, clearer priorities and someone who can connect marketing activity with commercial objectives.
A Fractional Marketing Director bridges that gap.
Rather than focusing solely on day-to-day marketing tasks, I help shape the bigger picture by creating strategy, supporting leadership teams and ensuring marketing investment delivers measurable returns.
You benefit from:
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Board-level marketing expertise
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Strategic planning aligned to business objectives
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Leadership without a full-time salary
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Flexible support that grows with your business
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Improved accountability
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Better alignment between sales and marketing
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Clear performance measurement
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Commercially focused decision-makingg
Why Hire a Fractional Marketing Director?
What I Can Help With
Marketing Strategy
Developing practical marketing plans aligned to your business goals and helping your team deliver the best possible outcomes.
Commercial Planning
Aligning marketing investment with growth objectives and measurable outcomes.
Campaign Planning
Creating integrated campaigns that generate awareness and qualified enquiries.
Budget Management
Making sure marketing spend is invested where it delivers the greatest impact.
Leadership & Mentoring
Supporting your marketing team, providing coaching and improving confidence.
Brand Positioning
Clarifying your proposition and helping you stand out from competitors.
Sales & Marketing Alignment
Helping marketing better support the sales process and improve conversion.
Reporting & KPIs
Building dashboards and reporting that demonstrate marketing's contribution to the business.
Businesses I Work With
I work with ambitious organisations across a range of sectors including:
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Technology
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SaaS
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Managed Service Providers
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Cyber Security
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Telecommunications
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Professional Services
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Manufacturing
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Recruitment
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Hospitality
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Construction
Whether you're scaling, restructuring or simply looking to improve performance, strategic marketing leadership can make a significant difference.
Why Work With Me?
Marketing leadership should be practical, commercial and focused on results.
Over the last two decades I've helped businesses launch new services, reposition brands, improve customer engagement and generate new opportunities through strategic marketing.
Unlike many consultants, I don't disappear after presenting a strategy document.
I work alongside business owners, directors and marketing teams to ensure plans are implemented effectively, priorities remain aligned and marketing continues to evolve alongside your business.
You'll benefit from:
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More than 20 years' marketing experience
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Strategic and hands-on expertise
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Strong commercial understanding
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Extensive B2B and technology sector experience
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Flexible support tailored to your business
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A collaborative approach that integrates with your existing team
Recent Marketing Projects
Over the years I've delivered projects including:
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Marketing strategy development
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Website redesigns
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Brand positioning
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Content marketing
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Technical copywriting
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Lead generation campaigns
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White papers
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Product launches
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Social media strategies
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Sales enablement collateral
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Event marketing
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AI marketing initiatives
Across sectors ranging from technology and cybersecurity to hospitality and professional services.
Frequently Asked Questions
What is a Fractional Marketing Director?
A Fractional Marketing Director provides senior strategic marketing leadership on a part-time or flexible basis, giving businesses access to experienced expertise without employing a full-time director.
How many days do you work each month?
Support is completely flexible. Some clients require one day each month, while others need ongoing weekly support during periods of growth or transformation.
Will you work with our existing marketing team?
Absolutely. I regularly work alongside internal marketing teams, providing strategic direction, mentoring and leadership.
Can you help if we don't have a marketing team?
Yes. I often support businesses where marketing is managed by directors, sales teams or external suppliers, helping bring everything together under a clear strategy.
Is a Fractional Marketing Director suitable for SMEs?
Definitely. It's an excellent option for growing businesses that need senior expertise but don't require a full-time Marketing Director.
Which industries do you specialise in?
I have extensive experience across technology, SaaS, managed IT services, cybersecurity, telecommunications, professional services and many other B2B sectors.