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Strategic Marketing.
Real Results.
No Jargon.  
 

Freelance Marketing Consultant Helping Businesses Grow

I'm Simon Dobson, The Marketing Bloke, an experienced freelance marketing consultant with more than 20 years of helping businesses improve their marketing, generate leads and build stronger brands. I've worked with ambitious start-ups, established SMEs and national organisations across sectors including technology, SaaS, managed IT services, cybersecurity, professional services, manufacturing and hospitality.

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Whether you need a fresh marketing strategy, support launching a new product, help creating engaging content or someone to become an extension of your business, I provide practical, hands-on marketing support without the overhead of a traditional agency.

Most businesses don't need a large marketing agency or a full-time marketing manager. They need someone with the experience to understand their business, create a clear strategy and deliver marketing that generates measurable results.

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​Is This Right for Your Business?

I typically work with businesses that recognise marketing is important but need additional expertise to help them move forward.

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You may be:

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  • Growing quickly but lacking an internal marketing team

  • Looking for more consistent lead generation

  • Launching a new service or product

  • Rebranding your business

  • Struggling to stand out against competitors

  • Finding your website isn't generating enquiries

  • Investing in marketing without seeing results

  • Looking for specialist B2B marketing expertise

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If any of these sound familiar, I'd love to help.

Hiring a freelance marketing consultant gives you access to senior marketing expertise without the cost and commitment of employing a full-time marketing manager or retaining a large agency.

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Unlike many consultants who focus purely on strategy, I combine strategic thinking with practical delivery. That means I don't just tell you what should be done—I can help make it happen.

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From creating websites and developing marketing strategies to writing technical content, producing video, managing campaigns and supporting sales teams, I work alongside businesses to deliver marketing that has a genuine commercial impact.

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You benefit from:

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  • Senior marketing expertise

  • Flexible support that scales with your business

  • Lower costs than a traditional agency

  • One experienced point of contact

  • Faster decision making

  • Marketing aligned to your business objectives

  • Practical support rather than lengthy reports

  • Clear communication and measurable results

Why Work with a Freelance Marketing Consultant?

Services I can Offer You 

Marketing Strategy

Developing practical marketing plans aligned to your business goals and helping your team deliver the best possible outcomes.

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Website Design & Optimisation

Creating websites that not only look great but are built to convert visitors into enquiries.

Design 

Marketing collateral, presentations, social graphics, brochures, exhibition materials and digital asset

Video and Animation 

Planning and producing engaging marketing videos, social content and promotional campaigns.

Content Marketing

Producing blogs, guides, case studies, white papers and articles that demonstrate expertise and improve search visibility

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Social Media Marketing 

Building authority through consistent thought leadership and engaging content across social platforms. 

Branding 

Helping businesses develop stronger messaging, clearer positioning and more memorable brands.

SEO

Helping businesses improve their visibility in Google through technical SEO, content strategy and ongoing optimisation.

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Industries I Work With

One of my biggest strengths is understanding technical products and complex services.

I've spent years working alongside businesses in sectors where marketing must simplify complex messages without sacrificing credibility.

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These include:

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  • Managed Service Providers (MSPs)

  • Cybersecurity

  • SaaS

  • Microsoft Partners

  • Telecommunications

  • Contact Centres

  • Professional Services

  • Manufacturing

  • Recruitment

  • Hospitality

  • Construction

  • Retail

  • Charities

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This experience allows me to become productive quickly and create marketing that genuinely resonates with your audience.

Why Clients Choose Me

Marketing should never be about creating activity for the sake of it. It should support sales, build trust and help businesses grow.​

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Clients choose to work with me because they value straightforward advice, practical thinking and someone who genuinely becomes part of their team.

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With over two decades of marketing experience, I've worked on everything from brand development and website projects to large-scale product launches, lead-generation campaigns, technical content, AI, digital transformation, and strategic marketing planning.

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Rather than hiding behind account managers or complicated processes, you'll work directly with me throughout every project.

That means clear communication, faster decisions and marketing that's focused on achieving your business goals.

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Recent Marketing Projects 

Over the years I've delivered projects including:

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  • Marketing strategy development

  • Website redesigns

  • Brand positioning

  • Content marketing

  • Technical copywriting

  • Lead generation campaigns

  • White papers

  • Product launches

  • Social media strategies

  • Sales enablement collateral

  • Event marketing

  • AI marketing initiatives

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Across sectors ranging from technology and cybersecurity to hospitality and professional services.

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Frequently Asked Questions 

What does a freelance marketing consultant do?

A freelance marketing consultant helps businesses improve their marketing strategy, attract more customers and achieve commercial goals through practical marketing support.

Do you specialise in technology marketing?

Yes. I have extensive experience working with technology businesses including MSPs, cybersecurity providers, SaaS companies, Microsoft partners and telecommunications organisations, alongside many other sectors.

Is hiring a freelancer cheaper than an agency?

In many cases, yes. Freelance consultants typically have lower overheads and provide direct access to senior expertise, making them a cost-effective alternative for many businesses.

Can you work alongside our existing team?

Absolutely. I regularly work with internal marketing teams, sales departments, business owners and external agencies.

Do you offer one-off projects?

Yes. Whether you need help with a website, a campaign or a marketing strategy, I can support individual projects as well as ongoing retained work.

How quickly can we get started?

Following an initial discovery call, many projects can begin within a matter of days, depending on availability and scope.

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