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Outsourced Marketing Manager for Small & Growing Businesses
 

Your Marketing Managed, Without Adding to Your Headcount

I'm Simon Dobson, The Marketing Bloke, and for more than 20 years I've helped businesses plan, manage and deliver marketing that generates enquiries, strengthens brands and supports commercial growth.

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As your Outsourced Marketing Manager, I become an extension of your business, working closely with you to manage your marketing, coordinate activity and ensure every campaign is aligned with your business goals.

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Whether you need support for a few days each month or ongoing marketing management, I'll provide the expertise, consistency and strategic thinking needed to keep your marketing performing at its best.

Marketing is essential to business growth, but recruiting a full-time marketing manager isn't always practical. Whether you're a growing business without an internal marketing team or simply need experienced support to keep everything moving, outsourcing your marketing can be a cost-effective and flexible solution.

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​Is This Right for Your Business?

Outsourced marketing management is ideal if:

  • You don't have an in-house marketing team.

  • Marketing keeps slipping down the priority list.

  • You're managing multiple suppliers without coordination.

  • You need someone to oversee campaigns and delivery.

  • Your website, social media and content aren't consistent.

  • You want marketing expertise without employing someone.

  • Your business is growing but resources are limited.

  • You need a trusted partner who understands your business.

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If that sounds familiar, I'd love to help.

Many businesses recognise the importance of marketing but don't yet have the workload or budget to justify employing someone full time.

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An Outsourced Marketing Manager gives you all the benefits of an experienced marketing professional without recruitment costs, salaries, pensions or lengthy contracts.

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I'll work alongside your business as part of your team, managing projects, coordinating suppliers and ensuring your marketing stays focused on delivering results.

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You'll benefit from:

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  • Senior marketing expertise

  • Flexible monthly support

  • Lower costs than employing a full-time manager

  • Consistent marketing activity

  • One experienced point of contact

  • Better project management

  • Improved accountability

  • Marketing aligned to business goals

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Why Hire an Outsourced Marketing Manager?

What's Included?

Every business is different, so my support is tailored to your needs.

Marketing Planning

Creating practical marketing plans that support your business objectives.

Website Management

Keeping your website up to date with fresh content, improvements and optimisation.

Social Media Management

Planning and coordinating consistent social content.

Supplier Management

Working with designers, developers, printers, videographers and other partners on your behalf.​

Campaign Management

Planning and coordinating campaigns across multiple channels.

Content Marketing

Managing blogs, case studies, newsletters and thought leadership.

SEO

Managing ongoing optimisation to improve search visibility.

Reporting

Providing regular updates and clear reporting so you always understand what's working.

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Businesses I Support

I work with growing businesses across a wide range of sectors including:

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  • Technology

  • Managed IT Services

  • Cyber Security

  • SaaS

  • Professional Services

  • Manufacturing

  • Recruitment

  • Construction

  • Hospitality

  • Retail

  • Charities​

Whether you're a business owner wearing too many hats or a growing company looking for experienced marketing support, I can help keep your marketing organised and moving forward.

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Why Work With Me?

Successful marketing requires consistency.

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Over the last 20 years I've helped businesses develop brands, launch products, improve websites, generate leads and build long-term marketing programmes that support commercial growth.

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Rather than simply completing individual projects, I work as part of your business, becoming a trusted marketing partner who understands your objectives and proactively helps you achieve them.

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Clients appreciate having one experienced point of contact who can manage marketing activity, coordinate suppliers and ensure everything works together.

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You'll benefit from:

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  • Over 20 years' marketing experience

  • Strategic and practical expertise

  • Flexible monthly support

  • Strong B2B and technology experience

  • Direct communication

  • No agency overheads

  • A genuine extension of your business

Recent Marketing Projects 

Over the years I've delivered projects including:

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  • Marketing strategy development

  • Website redesigns

  • Brand positioning

  • Content marketing

  • Technical copywriting

  • Lead generation campaigns

  • White papers

  • Product launches

  • Social media strategies

  • Sales enablement collateral

  • Event marketing

  • AI marketing initiatives

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Across sectors ranging from technology and cybersecurity to hospitality and professional services.

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Which  Marketing Support  is Right for You?

Compare your options and choose the best fit for you

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Access to a team 

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Multiple points of contact 

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Higher monthly retainer 

Less flexibility

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Junior team members  

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Can lack strategic focus

Projects not always prioritised

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Generic approach

Marketing
Agency

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Dedicated resource 

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High salary & employment costs 

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recruitment & onboarding time

Holiday, sick leave and pension 

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less flexibility 

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Training & develpment costs 

Long-term commitment 

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Focused on your business goals

Full-Time
Marketing
Manager 

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Senior Marketing Expertise 

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Flexible monthly support 

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Lower cost than full-time hire

One dedicated point of contact

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Strategic and hands on delivery 

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Scales with your business 

​No recruitment or HR costs 

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Focused on your business goals

Outsourced
Marketing
Manager 

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Frequently Asked Questions 

What is an Outsourced Marketing Manager?

An Outsourced Marketing Manager provides ongoing marketing support without the need to employ someone full time. They help plan, manage and coordinate marketing activity while becoming part of your wider team.

How much time do you spend with each client?

Every business is different. Some clients need a few hours each week, while others require several days each month. Support is completely flexible.

Can you work with our existing suppliers?

Yes. I regularly work alongside web developers, designers, photographers, videographers, printers and external agencies to ensure everything is coordinated effectively.

Can you manage our marketing even if we don't have a marketing team?

Absolutely. Many of my clients don't employ dedicated marketers. I work directly with business owners and leadership teams to ensure marketing remains consistent and effective.

Do you only work with technology companies?

​No. While I have extensive experience in technology, cybersecurity, SaaS and MSPs, I also support professional services, manufacturing, construction, recruitment, charities and many other sectors.

Can I increase or reduce support as my business changes?

Yes. One of the biggest benefits of outsourced marketing is flexibility. Support can scale up or down depending on your business needs.

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